Radio Still Dominates In-Car

The Arbitron National In-Car Study finds that 96% of those who have driven or ridden in a car in the past month have used the car radio.  58% have used the CD player, 55% a cell phone, and 47% a cassette player.  More than 80% of 35-64 year olds say they spend most of their time with radio.

Highlights of the Arbitron National In-Car Study

• Americans are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
• The average commute to work is now 51 minutes round trip.
• 39% say they spend more time in the car now than a year ago.
• The greatest percentage of increase in time-spent-commuting is often in small and medium size markets.
• In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five minutes weekends.
• Men spend more time in cars on weekdays.  It's about even between men and women on weekends.
• Since 1999 in-car radio listening has increased.
• 43% say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations.  People rarely change their pre-sets.

A great deal of shopping occurs on the drive home from work.  Afternoon commercials on radio can produce immediate results.

It's easy to advertise on KFTM.  Call Sales Manager Dana Marini at 970/867-5674 today to find out how!!!